This is usually a step taken by companies that have already proved the franchise model can work in their home country, and have an existing franchisee network already…or, you may have already built a successful independent business in the UK and feel it would work in other countries, and you feel franchising could be the best way to do that.
Using franchising as a strategy is one of the most cost effective and low risk methods of expanding into international markets.
And you don’t have to be a household name to achieve it – as well as established brands, we have helped small businesses and even kitchen table start-ups to international success. Watch and read the ‘Water Babies’ case study to understand what we mean…
The Franchising Centre specialises in guiding companies through the process of finding international investors and master licensees who bring investment and local knowledge and expertise to your international development programme.