Blog
Finding the right executive for your franchise just got easier
Until very recently, there was one name in franchising that franchisors turned to when they needed to fill a senior role and couldn't afford to get it wrong: Shirley Hughes. Over the course of a remarkable career, Shirley built the kind of deep industry relationships...
Your best recruitment window of the year is closer than you think
September through to November is the peak season for franchisee recruitment. Every year, without fail, we see the same pattern: new leads spike, and older, nurtured leads suddenly re-engage. It’s a very real window of opportunity which can lead to great results, but...
Six-figure functionality. Three-figure price tag.
One of the things I love about running the TFC Software House is the moment when something lands on my desk and I think “Yes, that's it. That's the one that actually solves the problem properly.” That happened recently with HolaTeams, and I wanted to share it with you...
Key Franchising Insights: Your Monthly Round-up June 2026
Summer is here, and with it comes something of a moment to take stock. We're now well past the halfway point of 2026, and the franchising world has been anything but quiet. Whether you're actively recruiting franchisees right now, thinking about taking your brand...
Are you actually focusing on the right leads? Or just the loudest?
You've built a process that captures enquiries, follows up consistently, and keeps prospects moving through your pipeline. So why does it often feel like a handful of leads consume most of your time, despite not being the ones who convert? Could stronger prospects be...
How much of your week is spent growing your franchise rather than simply keeping it running?
I’m guessing a lot less than you would like. Between supporting franchisees, recruiting new ones, managing suppliers, overseeing marketing activity and dealing with the countless issues that arise in any network, it's easy for strategic thinking to slip down the...
What’s your reason for looking at franchising?
"I just totally had enough, to be honest. I'm not going to miss working myself into the ground while someone else keeps all the profits. Now I just want to get out there, do a great job, and make a proper go of it for myself." The words of someone who recently joined...
The decision that’s costing you 12 months of growth
Still waiting until a few things are in place before you start thinking seriously about franchising? Obviously you and your business need to be ready. To have reached the point where you’re successful enough to even consider franchising, you already know the...
AI or human copywriter? Asking the wrong question is costing you conversions
Do you use AI to write content? I do. That might seem a bit odd coming from an experienced copywriter and content specialist – a bit like a professional chef telling you they use a microwave – but if that admission surprises you, it could be because you’re thinking...
Are your leads actually reading your messages?
You've invested real time and effort in getting your messaging right. You’ve done all the right things to ensure it can inform, inspire, and – most importantly – persuade. So, why are so many of your leads going quiet? There are a lot of possible answers to that, of...
Key Franchising Insights: Your Monthly Round-up May 2026
Can you believe we’re already coming up to halfway through 2026? We think it’s safe to say that this year hasn’t been what any of us expected, but there have been a lot of positives. The International Franchise Show at ExCel in April was one of the busiest we’ve seen...
You got the franchise enquiries. Now what?
If you were at the International Franchise Show in April - either as an exhibitor, or just working the floor – how do you feel it went? Did you get the results you were hoping for? For us, it felt like a real watershed moment. Things are definitely heating up again in...
Home is where the money is: a guide to choosing a home improvement franchise in the UK
With 30 million houses in the UK, and hundreds of thousands more being built every year, there will never be a shortage of homeowners looking to improve, renovate, and make the most of their space. The UK home improvement market is worth billions of pounds a year, and...
Your new AI PA. Everything falling between the cracks of your business – fixed
Missed revenue opportunities. Projects your team are running that nobody's reporting back on. Deals going cold while you sit through back-to-back meetings. Emails that needed a reply three days ago. Sound familiar? Maybe you're spending so much time keeping your...
What FPI Lisbon taught me about the future of International Franchising
The recent Franchise Pool International forum in Lisbon was one of those events which really sticks with you. Sitting in a room full of some of the sharpest minds in global franchising - practitioners, consultants, association leaders and developers from across the...
Free Franchisor Forum: got the legal framework – but how do you use it?
Your franchise agreement is watertight, and you have exactly the legal framework you need to build a thriving franchise where everyone’s interests are protected. Your solicitor did a great job, but when a situation comes up where you need to reach for that (probably...
Not convinced you want to franchise yet? Good.
Not ready to franchise yet? Waiting for the right time? Still working through a few things that need fixing first? Or not even sure if it is right for you and your business? Good. That means you're seriously weighing up what franchising your business would actually...
The question everyone asked at ExCel: what does good business tech really look like in 2026?
I think about software and digital tools all the time, so I always naturally think it’s the most important thing in the world. However, Alan and I were at the International Franchise Show at ExCel earlier this month and talk of tech solutions genuinely is on...
Historic leads: hidden gold mine or worthless scrap heap?
If you've been running your franchise for a number of years, or recently took over a well-established one and inherited everything that came with it, there's a good chance you're sitting on a database of historic recruitment leads you're not quite sure what to do...
You’ve been reading my work for years. So, why don’t I do the same for you?
Most of the time, when someone wants to sell you a copywriting and content service, they'll tell you what great writing can do for your business, share a few impressive-sounding case studies, and then ask you to take a leap of faith and give them a go. I'm not going...
