Franchising Blog

Franchise Insights, advice & Resources

Explore practical articles, expert insights, and the latest thinking from our team of franchise specialists. Whether you’re considering franchising your business, growing an established network, investing in a franchise, or developing as a franchisee, you’ll find advice designed to help you make informed decisions and achieve sustainable growth.

Franchise Advice

Sep 12 2026

Key Franchising Insights: Your Monthly Round-up September 2026

And here we are, just about to launch into the final quarter of 2026! It’s a great time to take stock and look back over the last 9...
Jul 10 2026

Key Franchising Insights: Your Monthly Round-up July 2026

Summer is well and truly here, and while the franchising world rarely slows down in July, we've used the month to write about some of the...
Jun 10 2026

Key Franchising Insights: Your Monthly Round-Up June 2026

Summer is here, and with it comes something of a moment to take stock. We're now well past the halfway point of 2026, and the franchising...
May 20 2026

Key Franchising Insights: Your Monthly Round-up May 2026

Can you believe we’re already coming up to halfway through 2026? We think it’s safe to say that this year hasn’t been what any of us...
Apr 16 2026

Key Franchising Insights: Your Monthly Round-up April 2026

Spring is properly here, and with it comes a real sense of momentum in the franchising world, especially following the big franchising...
Apr 12 2026

Why a fixed price for franchise development should raise more questions than it answers

If you’ve been exploring the idea of franchising your business, chances are you’ve already encountered a firm offering to do it for a set...
Mar 22 2026

Key Franchising Insights: Your Monthly Round-up March 2026

Well, spring is just around the corner and while the weather is still a bit iffy, things are certainly starting to warm up in the...
Mar 03 2026

What if you could skip the hard lessons other franchisors had to learn?

“I wish I’d known then what I know now!” Have you ever said that during your business career? I think we all have at some point. If you’ve...
Feb 28 2026

Free Forum, 11am, 21st April: The Roadmap to Franchising: Where Commercial Strategy Meets Legal Reality

Have you booked yet for the 1st of our Free Franchisor Forums? If not, you can reserve your slot here: The Roadmap to Franchising: Where...
Sep 19 2025

Key Franchising Insights: Your Monthly Round-up September 2025

With our annual summer conference focusing on how we can all best respond to the changing landscape of franchising, we’ve been digging...

Franchise Your Business

Sep 11 2026

Thinking of franchising? Come and find us at the NEC, 2 & 3 October

The National Franchise Exhibition returns to Birmingham’s NEC on 2 & 3 October, and we’ll be there across both days – maybe you’re...
Aug 31 2026

Is franchising still a smart way to grow a business?

You don’t need us to tell you the business world has felt harder these past few years, because you’ll have lived that yourself. You may...
Jul 12 2026

Anyone rethinking their future today could be your first franchisee tomorrow

Right now, thousands of people are gearing up for a well-earned break. Even people who are deeply unhappy in their jobs can put that...
Apr 12 2026

Why a fixed price for franchise development should raise more questions than it answers

If you’ve been exploring the idea of franchising your business, chances are you’ve already encountered a firm offering to do it for a set...
Mar 19 2026

A great place to start your franchising journey or learn how to take the next step

If you’ve been thinking about franchising your business, or even if it’s just a growth option you’re considering, then it’s well worth...
Mar 03 2026

What if you could skip the hard lessons other franchisors had to learn?

“I wish I’d known then what I know now!” Have you ever said that during your business career? I think we all have at some point. If you’ve...
Nov 09 2025

Ready to start franchising? Follow these 5 steps to get it right!

A lot of businesses are drawn to franchising, and for good reason. However, I am sure I don’t need to tell you that it’s not as simple as...
Oct 01 2025

How to get some free expert insights into franchising your business

Were you at the Franchise Show at Birmingham NEC last week? It was a great event if you’re thinking about franchising your business as it...
Mar 21 2025

Will we see you at Excel? Our theme this year: franchising for yourself, but not by yourself!

The biggest franchising show of the year is just around the corner! Of course, I’m talking about the International Franchise Show at...

Recruiting Franchisees

Sep 30 2026

Why franchise recruitment isn’t broken – it’s changed

by Dugan Aylen, CEO, The Franchising Centre As CEO of The Franchising Centre, I have the privilege of working alongside more than 20...
Sep 22 2026

What kind of recruitment specialist can actually help you?

Maybe you've reached the point where you're thinking about bringing in outside help with your franchise recruitment. Perhaps it's slowed...
Sep 03 2026

What if you started with the candidate, not the lead?

Everyone in franchising has been talking about one big thing over the last couple of years: recruitment has become much harder. The same...
Aug 27 2026

Peak recruitment season is here. 5 questions to test whether your systems are up to the job

The next few months are usually the busiest of the year for franchise recruitment. September taps into the post-holiday itch that so many...
Aug 24 2026

More leads than ever – so why are franchisees harder to sign?

Do you feel like Franchise Recruitment is harder than it used to be? If so, you’re not imagining it, and you’re certainly not alone. It’s...
Jul 01 2026

Your best recruitment window of the year is closer than you think

September through to November is the peak season for franchisee recruitment. Every year, without fail, we see the same pattern: new leads...
Jun 24 2026

Are you actually focusing on the right leads? Or just the loudest?

You’ve built a process that captures enquiries, follows up consistently, and keeps prospects moving through your pipeline. So why does it...
May 29 2026

Are your leads actually reading your messages?

You’ve invested real time and effort in getting your messaging right. You’ve done all the right things to ensure it can inform, inspire,...
May 20 2026

You got the franchise enquiries. Now what?

If you were at the International Franchise Show in April – either as an exhibitor, or just working the floor – how do you feel it went?...
Apr 26 2026

Historic leads: hidden gold mine or worthless scrap heap?

If you’ve been running your franchise for a number of years, or recently took over a well-established one and inherited everything that...

Franchise Operations & Support

Sep 26 2026

“I could see the end goal, but I couldn’t see the steps to get there.”

You have built a business that works. You know it inside out, you know exactly where you want to take it, and franchising looks like the...
Aug 20 2026

Problem Franchisees: Tolerate, Terminate, or Mediate?

Is there a franchisee in your network who isn’t doing what they agreed to do? Maybe they’ve stopped using the reporting tool you prescribe...
Jul 16 2026

Want this year’s conference to do more than just fill a day?

Chances are your conference is still ahead of you this autumn, and you're already thinking about the agenda, the messages you want to...
Jun 24 2026

How much of your week is spent growing your franchise rather than simply keeping it running?

I’m guessing a lot less than you would like. Between supporting franchisees, recruiting new ones, managing suppliers, overseeing marketing...
May 08 2026

Free Franchisor Forum: got the legal framework – but how do you use it?

Your franchise agreement is watertight, and you have exactly the legal framework you need to build a thriving franchise where everyone’s...
Apr 14 2026

Removing this barrier today could solve a network performance problem tomorrow

One of the most consistent patterns we see when working with franchise networks of all sizes is this: a promising franchisee candidate...
Mar 18 2026

Introducing TFC Mentor – expert franchise guidance at every stage of your growth

When we talk to experienced franchisors, we always like to ask: Looking back, what’s the one thing you wish you’d had access to from the...
Mar 03 2026

What if you could skip the hard lessons other franchisors had to learn?

“I wish I’d known then what I know now!” Have you ever said that during your business career? I think we all have at some point. If you’ve...
Feb 28 2026

Free Forum, 11am, 21st April: The Roadmap to Franchising: Where Commercial Strategy Meets Legal Reality

Have you booked yet for the 1st of our Free Franchisor Forums? If not, you can reserve your slot here: The Roadmap to Franchising: Where...
Jan 26 2026

Our free Franchisor Forums return for 2026… new dates, new insights, even more expert content

Following the response to our Franchisor Forums last year, we’re pleased to confirm that we’ve planned a new series of sessions for 2026....

Digital Marketing & Software House

Sep 25 2026

Good tech advice usually costs you. Not this time.

Normally, if you want a consultant's expert advice on anything, you need to pay them, of course. Day rate, retainer, whatever the model –...
Jul 17 2026

Built for franchisees – turns out your customers need it too

How confident are you that the people you deal with regularly are getting the information they need, when they need it? Not just your team...
Jun 28 2026

Six-figure functionality. Three-figure price tag.

One of the things I love about running the TFC Software House is the moment when something lands on my desk and I think “Yes, that’s it....
May 19 2026

Your new AI PA. Everything falling between the cracks of your business – fixed

Missed revenue opportunities. Projects your team are running that nobody’s reporting back on. Deals going cold while you sit through...
Apr 27 2026

The question everyone asked at ExCel: what does good business tech really look like in 2026?

I think about software and digital tools all the time, so I always naturally think it’s the most important thing in the world. However,...
Mar 21 2026

The tech landscape keeps moving. Here’s how TFC Software House can help you keep up!

One of the things I genuinely enjoy most about my role at The Franchising Centre is the ongoing process of finding, testing, and curating...
Mar 02 2026

Why we’re more confident than ever about everything Ziik can do for franchisors

We’ve just got back from Ziik HQ in Copenhagen and it was our most informative visit yet. We have made the journey to Denmark a few times...
Jan 16 2026

Skip the hype and go straight to tech solutions that actually deliver

Look, we get it – every week there’s a new “game-changing” platform. Another AI tool that promises to revolutionise everything. More...
Nov 26 2025

Still time to get in on that FREE tech audit!

If you were lucky enough to catch some of the key speakers at November’s bfa conference, you’ll know tech is a huge talking point right...
Oct 15 2025

Free tech audit to help you find solutions which drive your growth in 2026

Between sneaking a few early mince pies and thinking about next year, November’s usually when I start jotting down my “wish list” for...

International Franchising

Sep 10 2026

Meet the newest voice on our international team – and read his first piece

You’re used to hearing from me about international franchising — the emails, the webinars, the meetups and events. None of that is going...
Aug 27 2026

Good franchising has very few shortcuts. International franchising has even fewer

Twelve months working across borders taught me the fundamentals don’t change – they just become far less forgiving. I’ve worked in...
May 17 2026

What FPI Lisbon taught me about the future of International Franchising

The recent Franchise Pool International forum in Lisbon was one of those events which really sticks with you. Sitting in a room full of...
Mar 20 2026

Thinking about international franchising? Let’s talk at Excel

Will you be at The International Franchise Show at ExCel on April 17th and 18th? It’s definitely one of the best events in the franchising...
Feb 07 2026

FPI Lisbon 2026: 3 days that could transform your European growth strategy

With everything happening right now – rising costs, economic uncertainty, shifting political landscapes – many franchisors are looking for...
Jan 26 2026

The key first step behind why some franchises fail overseas while others thrive

Ever heard of a franchise failing in their overseas expansion because they had too good a knowledge of their target market? Or ever been...
Nov 26 2025

Global investors are snapping up British brands – is 2026 your year to go international?

While some sectors of the economy have been flourishing in 2025, overall domestic growth in the UK has been pretty sluggish for a while...
Oct 15 2025

Are these the trends that will shape the future of international franchising?

In my last email, I shared how powerful connections can be when it comes to success in international franchising, and after 40+ years in...
Jul 21 2025

The #1 key to International Franchising success you might be overlooking

When people ask me what the single biggest factor is for succeeding in international franchising, they usually expect me to talk about a...
Jun 30 2025

If you only ever watch one international franchising story – make sure it’s this one

You know me… I love talking about anything and everything to do with International Franchising, and why wouldn’t I? It’s an incredibly...

Franchise Content & Storytelling

Aug 22 2026

Is your most valuable recruitment resource pulling its weight?

Successful franchise recruitment depends on a lot of moving parts – lead generation, follow-up, your prospectus, Discovery Days, and the...
Jul 17 2026

How do you actually know how much content you need?

Not in the abstract - everyone knows they should be blogging, emailing their database, showing up on social, etc. I mean specifically: how...
Jun 02 2026

AI or human copywriter? Asking the wrong question is costing you conversions

Do you use AI to write content? I do. That might seem a bit odd coming from an experienced copywriter and content specialist – a bit like...
Apr 25 2026

You’ve been reading my work for years. So, why don’t I do the same for you?

Most of the time, when someone wants to sell you a copywriting and content service, they’ll tell you what great writing can do for your...
Mar 23 2026

When content gets stale, your leads go cold

When did you last read your own recruitment content through the eyes of a prospect? Not to check for typos or update a stat, but to...
Jan 26 2026

Polished franchise stories impress. Honest ones convert.

You want your prospects to be impressed by your franchise. Which is why the most successful franchises lead with their success stories,...
Dec 08 2025

Great content isn’t about taking risks – it’s about reducing them

You’re competing against 1000+ other franchises in the UK, probably at least a few dozen within your own niche sector. You need to be bold...
Sep 15 2025

5 questions to help you give prospects the answers they need to make a decision

Have you got the impression the way prospective franchisees engage with your brand has changed? Maybe they’re taking a lot longer to make...
Jul 21 2025

55% of your audience aren’t reading your posts. Here’s why…

Have you been using AI to write your content, especially social media posts? I’m sure you’ve at least tried it, and why not? It’s an...
Jun 30 2025

Why people should always be at the heart of your franchise’s content strategy

When franchisors think about what sets their brand apart, the conversation often starts with tangible assets: a proven business model,...

Executive Recruitment

Sep 28 2026

Is your head office team ready for 2027?

We all know January is the time when people start to take action over their careers, perhaps finally making a change they've been thinking...
Jul 03 2026

Finding the right executive for your franchise just got easier

Until very recently, there was one name in franchising that franchisors turned to when they needed to fill a senior role and couldn’t...
Jul 17 2025

Who’s covering for your key people this summer, and at what cost?

Are you running around putting out fires and covering for your key staff this summer when you should be focusing your time on growing your...
Jun 30 2025

What happens if someone from your leadership team hands in their notice after summer?

As a franchisor, you’ll be well aware of the “summer effect” on franchisee recruitment. During July and August themselves, things can seem...
Apr 28 2025

Is that great candidate you spotted for your team too good to be true?

Spring always brings change, and this year is no exception when it comes to the job market. In fact, I’d say there’s more movement among...
Mar 21 2025

Struggling to find the right candidate to fit your business and help drive it forward? There is a better way

I’ve worked in executive recruitment for the franchising industry for more years than I care to count, but I can honestly say that...
Feb 27 2025

Dread becoming a victim of the annual “Executive Exodus”? Finding the right candidates could be easier than you think!

Did you know that more than a third (36%) of UK Business Leaders, C-level Execs, and Board Directors were considering a change of role in...
Jan 27 2025

Are you prepared for sudden changes to your executive team?

It’s already nearly the end of January so I imagine you are already back up to speed after the break and already going great guns on your...
Dec 03 2024

What do Ruth Brown, Home Instead, and Shirley Hughes from TFC have in common?

I feel deeply privileged to have been involved with so many great franchises over the years, helping them build their teams, and also...
Oct 17 2024

Still time to take part in franchising’s biggest salary survey!

Just click the link below to go straight through: The Franchising Centre Salary Survey It only takes a few minutes, and is completely...

Get in touch

Ready to find out more?

Whether you’re just starting to consider franchising or you’re ready to take the next step, our team can help you understand what’s possible.

Gary Chatwin

Funding & Finance Introducer

“I help businesses and franchisees access the right funding to start, grow and succeed”

Gary is an experienced business manager who works with growing businesses to turn ambition into achievable plans.

With a practical, people-focused approach, he helps business owners understand what drives sustainable growth – from managing cash flow and securing the right funding to building a strong pipeline of new business.

Having worked with businesses across a wide range of sectors, Gary believes that success is ultimately about people rather than products or services. He works closely with entrepreneurs to help them match their ambitions with the right strategy, resources and financial foundations to achieve them.

Jan Webb

Client Relations Manager

"I’m your first contact, and will be there to make sure that your franchise journey runs smoothly”

Fiona Rimington

Executive Assistant

“I help the team that supports you”

Fiona brings a wealth of experience across a wide range of sectors, including franchising, export, aviation, manufacturing and distribution. She has worked in a variety of roles supporting senior executives, developing a strong understanding of how effective operational and administrative support underpins successful, well-run businesses.

At The Franchising Centre, Fiona supports both the internal team and clients, helping to ensure smooth day-to-day operations while contributing to business development and growth initiatives across UK and international franchising. Her broad experience and attention to detail make her a valued support to senior management and the wider team.

Derek Knaggs

I.T. and CRM Systems Manager

 “I help connect the technology dots in franchising”

Derek works closely with the team at The Franchising Centre, helping to connect the technology dots across franchising projects. He supports the development and implementation of digital and technical solutions that help franchisors work more efficiently and effectively.

Derek holds a First Class BSc (Hons) in Computing from the University of Worcester and has a strong interest in web applications and digital problem-solving. Alongside his technical expertise, he is developing his skills in web design and front-end development, with a focus on creating practical, user-friendly digital experiences.

Continuously learning and expanding his portfolio, Derek also enjoys hands-on technical work, building hardware and technology solutions for small businesses. His blend of analytical thinking and creativity allows him to support innovative, future-focused technology solutions within franchising.

Rob Dancy

Franchise Consultant

“I develop & grow your business through franchising”

Rob is a Partner and Franchise Consultant at The Franchising Centre, with a lifelong connection to franchising. He grew up alongside the development of his family business, Oscar Pet Foods, which became the UK’s leading van-based franchise with a network of over 100 branches.

Rob began his career as an Oscar franchisee at just 18, gaining first-hand, grassroots experience of running a franchised business before completing his degree. After graduating, he joined FranchiseSales.com, where he helped develop one of the UK’s leading franchise recruitment portals, building extensive experience across franchise recruitment, sales, marketing and business development.

Since 2008, Rob has worked with businesses across the North West, helping them use franchising as a growth strategy and supporting them to recruit the right franchisees to build strong, sustainable networks. His approach blends strategic insight with practical, real-world franchise experience.

More recently, Rob has invested in the Radfield Home Care franchise for Tarporley & Mid Cheshire, allowing him to apply his expertise locally while helping people in his community age well and remain independent in their own homes.

Laura Harvey-Smith

Franchise Consultant

“I help businesses understand, build, and grow through franchising”

Dan Allen

Franchise Consultant

“I help franchisors grow and run stronger, more effective franchise networks”

Dan is a senior franchising professional with more than 15 years’ experience across sectors including FMCG, B2B services, franchising, construction, training and retail. He brings a broad commercial perspective and a strong track record in helping businesses grow, adapt and scale.

At The Franchising Centre, Dan works closely with franchise brands to recruit the right franchisees while also providing ongoing strategic support to franchisors. His role spans franchise recruitment strategy, business development, performance improvement and helping brands build compelling propositions that attract high-quality candidates and support sustainable network growth.

Dan has held senior leadership roles responsible for business development, international expansion, sales leadership, performance management, cultural change and product development. He is known as a confident communicator and negotiator, with extensive experience leading teams and projects in multinational environments across Europe, Asia and North America.

Strategic, commercially focused and highly collaborative, Dan combines clear thinking with practical delivery to help franchisors achieve their growth objectives.

Andrew Croney

Franchise Consultant

 “I help franchisors optimise recruitment systems to sign more franchisees”

Andrew is a specialist in franchise recruitment marketing, helping brands unlock the full value of their lead pipelines — from building and reactivating databases to improving follow-up and conversion.

With over a decade in franchising and 25+ years’ experience in CRM, automation and data-driven marketing, Andrew uses tools such as CRM systems, email marketing, lead scoring and AI to attract, engage and convert the right franchisees. His approach combines strategic thinking with detail-led execution, always backed by clear reporting and measurable results.

Andrew has worked with UK and international franchise brands to generate over £5m in initial franchise fees, creating long-term franchise network value well in excess of £170m. His work includes launching new franchise concepts from the ground up, delivering consistently high lead volumes in challenging markets, and supporting award-winning franchise brands.

Outside of work, Andrew is a competitive fitness enthusiast, having competed at the Hyrox World Championships in 2024. He also enjoys spending time outdoors and tracking down great coffee.

Bill Hendrie

Franchise Consultant

“I help businesses franchise, grow, and support successful networks”

Bill has over 30 years’ experience in franchising and is known for his honest, practical approach to helping businesses grow. His career began in sales and publishing before moving into recruitment, where he was first introduced to franchising — a sector that would become his long-term professional home.

Progressing from field support to Training Manager and ultimately Franchise Director, Bill became heavily involved with the British Franchise Association (BFA), serving as a Regional Chair, Board Member and Chairman of the Franchise Group for Scotland. He also holds Qualified Franchise Professional (QFP) status, recognising his extensive knowledge and experience in franchising.

Now part of The Franchising Centre, Bill works closely with clients to assess whether their business is truly suited to franchising and, where it is, to help them develop strong, credible franchise propositions that attract the right franchisees. He believes in clear communication, delivering on promises and guiding clients confidently through what can otherwise be a daunting process.

Based in Gloucestershire, Bill lives with his wife Lesley and takes great satisfaction from seeing his clients succeed — a passion that continues to drive his work today.

"I want to take a moment to acknowledge and thank some incredible people I’ve had the privilege to work with on our franchising journey. A special shoutout to Bill Hendrie QFP from The Franchising Centre whose expertise has been invaluable in setting up Nurses UK Franchising Bill brings a wealth of knowledge and experience in franchising that goes far beyond the basics. His strategic insights, attention to detail, and unwavering commitment have been instrumental in navigating complex challenges and turning our vision into reality. Bill’s professionalism, clear communication, and proactive approach gave me the confidence to elevate Nurses UK to the next level. Thank you, Bill - your support and dedication have truly made a lasting impact!"

- Roisin Preston, Founder, Nurses UK

Michael Hulmes

Franchise Consultant

“I help businesses assess, build, and grow through franchising”

Michael Hulmes is a Partner and Franchise Recruitment & Development Consultant at The Franchising Centre, with over 15 years’ experience helping businesses grow through scalable and ethical franchising.

Michael began his career in senior operational roles with McDonald’s and Subway, where he supported large franchise networks, launched new locations, trained franchisees and developed structured programmes to drive performance. He later led an exciting start-up project, developing a coffee and food brand from concept to launch, opening two locations within six months and overseeing all aspects of site planning, brand development, recruitment, training and operations, including the launch of an external catering arm.

From 2019 to 2021, Michael worked with Bright & Beautiful (part of the Neighbourly Group), progressing to Senior Franchise Business Coach. In this role, he supported franchisees nationwide, providing strategic guidance across sales, marketing, financial management and leadership, delivering strong revenue growth and the successful launch of multiple new franchise locations.

Michael joined The Franchising Centre in 2023 and was made a Partner in 2025. He supports businesses across the UK with franchise recruitment, development and growth strategy, and has recently been working with international brands entering the UK market, delivering Market Entry Studies to assess viability and franchise potential. His work includes recruitment strategy, onboarding optimisation, territory planning, business planning, financial forecasting and ensuring compliance with BFA standards.

Known for his creative and innovative approach, Michael combines strategic thinking with practical delivery to help brands launch successfully, improve conversion rates and build profitable, sustainable franchise networks.

Dan Sherrington

Head of Brand Storytelling

“I help franchise brands communicate their story in a way that converts”

Dan is the Head of Franchise Storytelling at The Franchising Centre, helping franchise brands articulate stories that don’t just get noticed, but get remembered.

In an increasingly crowded marketplace, Dan works with brands to define and communicate narratives that build trust, create emotional connection and inspire action. With a deep understanding of how storytelling influences decision-making, he helps franchises stand out by clearly expressing not just what they do, but why they do it — and why it matters.

Specialising in franchising, Dan understands that a franchise opportunity is more than a product or service; it’s a potential turning point in someone’s life. Whether it’s a new career path, a fresh start, or the chance to build a lasting legacy, he ensures each brand’s story reflects the true value and impact of the opportunity being offered.

At The Franchising Centre, Dan works closely with franchisors to uncover what makes their business unique and bring that story to life in a way that resonates with prospective franchisees, partners and customers alike.

Alan Bradley

Head of Digital

“I create and implement effective digital marketing strategies for franchisors and franchisees”

Alan is a Franchise Digital Marketing and Technology Strategist with more than 20 years’ experience in franchising. Having also been a successful franchisor himself, he brings a practical, commercial understanding of how digital marketing and technology must work for both franchisors and franchisees.

Alan specialises in designing and optimising complete digital ecosystems for franchise brands, combining strategic marketing with carefully selected software and technology solutions. His work helps franchisors improve efficiency, manage growing networks, enhance franchisee recruitment, and strengthen brand performance across digital channels.

His expertise spans bespoke digital strategies, franchise management and recruitment software, CRM systems, local marketing platforms, social media content and design, PPC advertising, digital PR, programmatic marketing, and targeted TV advertising. Every solution is rigorously assessed to ensure it delivers real value and supports long-term, scalable franchise growth.

At The Franchising Centre, Alan works closely with UK and international consultants to support client brands and has played a key role in enhancing the digital marketing and technology strategies of high-profile franchises, including Harry Ramsden’s and YO! Sushi, as they expand into new territories.

Outside of work, Alan is a devoted family man who values time away from the digital world with those closest to him.

John Overdijking

Head of Franchisee Recruitment

“I help franchise brands attract, qualify, and recruit the right franchisees”

John heads up Franchisee Recruitment at The Franchising Centre, where he specialises in attracting and securing high-net-worth investors for both UK-based franchisors and global brands entering the UK market.

Raised in The Netherlands by a Dutch father and Scottish mother, John brings a truly international outlook to his work. He studied Marketing and Business at The Hague University of Applied Sciences before building a long and successful commercial career with W. L. Gore & Associates (GORE-TEX), where he spent almost 23 years in senior sales, trade marketing and strategic account management roles, working closely with C-suite stakeholders and major UK and international brands.

John moved into franchising in 2018, initially as a franchisee and recruitment consultant with Driving Miss Daisy, before joining The Franchising Centre in 2022. Since then, he has played a central role in delivering high-profile recruitment projects, including the successful rollout of over 150 supermarket-based YO! Sushi kiosk licences in partnership with Snowfox, and the recruitment of franchisees for emerging international care brands entering the UK.

Known for his strategic mindset, strong project management skills and exceptional relationship-building ability, John thrives on matching the right investors with the right franchise opportunities.

Outside of work, John is a devoted family man and enjoys golf, pickleball, the gym, and occasionally lending a hand in his wife’s Driving Miss Daisy franchise.

Alan Wilkinson

Head of Digital

“I help your business run more cost-effectively through smart tech, software, and AI solutions”

Alan began his career in banking before moving into recruitment and then franchising in the mid-1990s. Over the next decade, he worked across a wide range of franchised businesses, holding senior roles including Franchise Recruitment Manager, General Manager and Managing Director, and gaining hands-on experience as a franchisee in both depot-based courier and home-based sales models.

In 2006, Alan joined The Franchising Centre as a Franchise Consultant and has since supported businesses across the UK, particularly in the North of England and Scotland, helping established companies accelerate growth through franchising. He has worked across numerous sectors, including health and fitness, children’s activities, renewable energy, retail, logistics, security, professional services and local government.

Alan heads up TFC Digital, The Franchising Centre’s technology and software division. In this role, he helps franchisors reduce costs, improve efficiency, streamline communication, enhance CRM and marketing performance, and simplify the management of growing franchise networks. TFC Digital works with carefully selected software partners, with all solutions rigorously tested and tailored specifically to the needs of franchisors.

Alan was the second person in the UK to gain the Diploma in Franchise Management and the first to also hold the Qualified Franchise Professional (QFP) accreditation from the British Franchise Association.

Outside of work, Alan is a keen cyclist, school governor and former community campaign leader, recognised as a Community Champion by Prime Minister Gordon Brown. He values a strong work–life balance and brings the same practical, grounded approach to his work at The Franchising Centre.

Katie Snelling

Head of Creative

“I design and build the marketing collateral for every aspect of a franchisor’s franchisee recruitment process.”

Katie is a graphic and web designer with a strong passion for branding and digital storytelling. Since joining The Franchising Centre, she has played a key role in shaping how the business presents itself visually and online. In 2018, Katie led the refresh of the TFC brand, introducing a more modern, confident identity, and has since redesigned the latest version of the TFC website, bringing an even more contemporary, user-focused approach to the brand.

Her role spans brand, digital and content, working as part of the team responsible for TFC’s social media and wider online presence. Katie also supports TFC’s franchise clients by designing and building franchise recruitment websites, creating email marketing campaigns, developing brand guideline packs, and producing a wide range of marketing collateral, from franchise prospectuses and Franchise Information Memorandum documents to both print and digital assets.

Based by the sea in North Norfolk, Katie lives with her husband and two children and makes the most of coastal life — from beach walks and paddleboarding to sailing off to secret sandy islands. Away from the coast, she loves skiing, camping, and spending as much time outdoors as possible.

Steve Felmingham

Director

“I help franchisors solve operational challenges and strengthen their networks”

Steve has been involved in franchising for over 25 years, and has been a Franchisee, a Franchisor, an International Master Franchisee and an International Franchise Consultant, developing, launching and managing dozens of UK and international Master Franchises in Europe, USA, Canada, South America and Australia. During that time Steve was also a main board director of a highly successful international publishing and distribution franchise with over 28,000 outlets worldwide.

Prior to discovering franchising Steve developed and built three of his own independent businesses, and is the first to agree that “franchising is a much easier way to start – or develop – a successful business model.”

One of the first franchise advisors in the UK to be awarded the QFP (Qualified Franchise Professional) status in August 2011, Steve is regularly invited to speak at seminars around the UK and overseas; writes articles and commentary for the franchising press and is a regular speaker at the British Franchise Association’s Franchise Exhibitions.

Steve Eastaugh

Director & Head of Franchise Operations & Support Services

"I help franchisors build and grow high-performing franchise networks"

Steve has over 25 years of operational experience holding positions as Managing Director and Chief Operating Officer leading departments across organisations including marketing, sales, customer services, research & development and HR.

10 years of franchising experience with Premier Education Group PLC, where Steve led a market leading provider of education and recreational services, growing a UK franchise network of over 130 territories and operational master partnership franchises in India and USA.

Steve has worked in and with corporate, public and charity sectors, holding executive directorships, non executive directorships and chairing a number of UK company boards. Currently owner/director in performance mindset company Mindspan and a consultant & partner of The Franchising Centre for 5 years.

Farrah Rose

Director & Head of International

"I help develop and grow your business globally through franchising"

Farrah Rose is a world-renowned franchise consultant with more than 40 years’ experience at the forefront of international and ethical franchising. A long-standing BFA affiliate member and IFA supplier, she has played a pivotal role in shaping franchising best practice across developed and emerging markets worldwide.

Beginning her career at Burger King in the early 1980s, and later working with the Arcadia Group, Farrah helped define international growth strategies at a time when franchising was still in its infancy. In the 1990s, she became a key partner at The Franchising Centre, where she spearheaded international development methodologies that remain industry standards today.

Over the past three decades, Farrah has advised more than 300 PLCs and SMEs across sectors including food & beverage, retail, fitness, education, hospitality, and B2B services. Her client portfolio includes brands such as WaterBabies, YO! Sushi, Harry Ramsden’s, F1 Arcade, Bread Ahead, F45, PureGym, KFC and Boots Retail International.

Farrah has also held senior advisory roles with the Commonwealth Secretariat, the Maltese Government, the UK Department for International Trade, and the European Bank for Reconstruction and Development, delivering franchise awareness and strategy programmes across Europe, the GCC, BRIC nations and beyond.

Her contributions have been recognised globally, including induction into the Global Franchise Hall of Fame (2023) and Global Franchise Magazine’s Highest Contribution to International Franchising Award. Today, she also serves in non-executive advisory roles, contributes regularly to franchising media, and is co-authoring a book on international franchising.

Dugan Aylen

CEO & Director

"I work with businesses to turn franchising into a successful growth strategy"

Dug has specialised in everything to do with franchisee recruitment for the last 2 decades and has a passion for helping franchise companies find the right profile of franchise owner, as well as ensuring that potential franchisees go through the right process to ensure they also come to the right decision.

Dug has worked with many franchise companies, improving and implementing franchisee recruitment systems to ensure success in this key area of their business.

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