Case Study follow-up – Bread Ahead
International Franchising Success Story
Just a few months on from our last case study, the Bread Ahead franchise has exceeded even our own high expectations. Which is why we’re coming back a little early to the global brand that everyone is suddenly talking about!
We usually like to follow up on these case studies a year or two on to see how their international franchising journey is progressing, but sometimes a franchise goes from strength to strength so quickly we just can’t wait to share the next chapter in their story.
If you missed it first time round, you can catch up with the story so far here: Case Study – Bread Ahead: From market stall to global superstar.
With the soon to be opened Dubai store, this extraordinary new development will give Bread Ahead a total of 40 stores across the region, all set to open within the next 36 months. A truly remarkable set of achievements for a business that started out with a single stall in 2013!
So, what’s their secret? What’s making Bread Ahead so popular around the world?
“First of all, it’s about quality,” Matthew told us. “but it’s also because we don’t do gimmicks, and we don’t copy. We focus on our own products rather than always looking at what other people are doing, and we don’t try to constantly reinvent what we know is good and ruining it along the way just to get attention. We do simple, honest, delicious food – that’s it!”
“We can go head to head with even the biggest brands in our space, because we’ve created our own unique space. We’ve got the bakery books, the bakery school, and the delicious wide range of products but above all, we’ve got the personality it takes to succeed. Everything we do is very instagrammable, and that means it catches customers’ attention, but Bread Ahead is no short-lived fad. It’s here to stay!”
“There’s a whole world that lies behind the idea of franchising which involves lawyers, contracts and a hundred other things that three years ago I didn’t even know about.” Matthew continues. “There’s so much to think about in terms of supply lines, infrastructure, regulations….and on top of that, you also need to be aware of all the cultural differences and be sensitive to every single market you aim for.”
So, what’s next for Bread Ahead?
Likewise, if you are considering franchising your business overseas, or want to learn how to take your expansion to the next level, we’re always here to help with some free advice about how we might be able to work together. Just click the button at the top right to schedule a call.