When we engage with a franchisor it’s usually because they’re frustrated with the results they get for the effort they put into finding new franchisees. However, while their frustrations are real the source of them can be a bit more complex.
Over a decade of franchisee recruitment we’ve learned that managing an effective pipeline requires several inter-related activities to fire in sync. They include:
1. Franchise opportunity story-telling that excites and persuades people to give you a look
2. Spending lead generation budgets in the right places to create enough new leads to meet your goals
3. Recruitment methods that rapidly identify unqualified leads
4. Solutions that only find and present serious leads to your recruiters
Our core solutions will produce new franchisees if you consistently generate new leads. If that’s a problem we can help.
In those situations, we help clients develop the marketing assets needed to sustain a strong recruitment pipeline. We improve and manage lead generation programs, build dedicated recruitment websites and fill in storytelling gaps to make sure serious leads get your whole story.
Lead Generation Management
Includes evaluation, placement and management of top of the pipeline lead generation concepts, messaging, channels and budget
Dedicated Franchise Recruitment Website
Includes strategy, wireframe, copy, design of a dedicated recruitment website
Storytelling Edits and/or Development
Includes filling in story gaps to deliver the information most desired by people exploring online.