Free Comprehensive Franchisee Recruitment Analysis
Back to You in Under Two Weeks

The Franchising Centre has run recruitment or helped internal brand recruiters improve conversion performance for over 15 years. We’ve recruited thousands of franchisees. We’ve seen a thing or two.

We hope our insights can help uncover one or two big ideas for your future recruitment efforts.

To get started click here.

(If you’d like us to sign an NDA or confidentiality agreement, please email me, Dugan Aylen, at

We’ll examine three key aspects of your franchisee recruitment program…


  • Does your story compel a lead to contact you?
  • Does your story clearly state what makes you special?
  • Does your story make all information available or hide some?
  • Does your story talk only about your brand?
  • Does your story avoid cliches that everyone uses?

Lead Generation Program

  • Are you investing enough to generate the leads you need to create a new franchisee?
  • Are you hitting your recruitment goals?
  • What channels create your leads?
  • Can you track results from each channel?
  • When a lead arrives, what tactics do you use to make contact?

Recruitment Process

  • How healthy is your pipeline to support your recruitment goals?
  • Is your process an endurance contest, too short or just right?
  • How do you assess the cultural fit of your candidates?
  • Do too many candidates drop out in the earliest stages of your process?
  • Do you end up “firing” too many franchisees during or after their contract term?

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