How many different skills are required to run your business? How many different elements make up your business model?

You may well have started out doing much of the core work of your business yourself, or had just a very small team, back in the early days of your growth. However, now you have reached the level of success where you can grow as a franchisor, chances are that you have multiple layers all working together.

Franchise Recruitment is no different, and you’ll recognise many of the same elements, although quite a few of the specialist skills will be different. In our experience, a successful franchise recruitment strategy requires:

• Comprehensive marketing and advertising, and clear differentiation of your franchise from others on the market
• Clear and effective lead-generation channels, lead-nurturing and lead qualification
• Content which is both persuasive & informative, with storytelling which really connects with your audience
• Eye-catching design across your whole digital footprint and on printed and downloadable materials
• Efficient IT systems for monitoring engagement, managing enquiries and processing data

It’s a lot, but that’s what it takes to get the results you need. And they all need to be working together perfectly.

So, how do you make sure you have all of this in place?

Well, one option is to employ someone to do it for you. After all, there’s no way you and you’re existing team are going to be able to deliver any of these effectively without seriously hampering their core duties – assuming they have the skills and experience, of course. Running a franchise is not the same as running your core business. In fact, we often encourage our clients to think of the franchise side of their operations, especially recruitment, as a distinct business enterprise all in itself.

However, taking on one or more high level experts is extremely expensive and takes time and resources to get right.

However, there is another option:

Our team can become your team

By outsourcing your franchise recruitment to The Franchising Centre, you can immediately tap into a whole team of franchise specialists who can deliver the expert service you need to achieve your goals. While the exact level of support each franchise needs is different, we can bring you no fewer than 8 of the most experienced and skilled people to act as your franchise recruitment team:

• Dugan Aylen & John Overdijking – overall project management, development & strategy
• A specialist recruitment consultant with industry specific experience – lead handling, qualifying and nurturing
• Dan Sherrington – franchise storytelling, website content, PR, and email marketing
• Katie Snelling – website design, updates, and HTML emails
• Fiona Corallini (Arc Media) – advertising management & PR
• Kevin Aires – professional video content
• Derek Knaggs – IT and Systems to support the technology behind our unique and bespoke franchise recruitment system

Some of the very best the franchising industry has to offer… and all at a fraction of the cost of hiring your own team.

Sound interesting?

Then, why don’t we have a chat? I am more than happy to have a conversation about you and your franchise and where you hope to take it in the future. No pressure, and no obligation – just a chance for us to discover if we can benefit from working together to drive your franchise recruitment forward.

Just click the button below to schedule a call.

I look forward to hearing from you.

John Overdijking

Franchise Recruitment Specialist & Partner