Over 11,000 people walked into the recent franchise expo at London’s EXCEL. They weren’t there to admire the architecture – they were actively looking at franchise opportunities. In fact, more than 1000 people came to our stand and specifically asked for us to send them more information about what brands they could join.
There’s a real shift happening. Many things still feel pretty uncertain in the economy, but one thing is clear: franchising is very much back on the table.
However, with around 1000 franchises on offer in the UK, only the brands that truly stand out will benefit.

The interest is there, but people are not just looking for a business opportunity, they’re looking for a brand they can believe in. Making sure that brand is your brand is all about telling the right kind of story. One which resonates with people, connects with them on an emotional level, and paints a clear picture of the life they could lead as your franchisee.
Those franchises with a story that inspires action are going to lead the pack. Is yours up to scratch?
From simple email marketing and case studies, right up to reworking your online presence right across the board, we can help you create a narrative which becomes a story worth following. One which can make the difference between just another listing potential franchisees click and forget, and one which they can’t wait to join.
You don’t necessarily need a massive campaign to have an impact. Just the right message, delivered with purpose, to build trust, create excitement, and inspire action.
So, if you’re ready to take advantage of this changing landscape, why don’t we have a chat?

Dan Sherrington
Head of Franchise Storytelling