Whether you are an existing franchisor, or a company looking to franchise your business, you have to systemise your marketing strategy fully in order to ensure your franchisees’ long term success, which, in turn, determines yours.

If you are reading this as someone looking to invest in a franchise, a key question to ask any franchisor is to detail the marketing strategy they have in place, and be very wary if they cannot demonstrate something credible to you.

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