If you only take one step in your international franchising journey this year, make sure it’s this one!
Whether you’re already deep into an international franchising strategy, or expanding your franchise into Europe is still a “one-day” on your business growth wish list, there’s one event you absolutely must know about in 2025:
Franchise Pool International’s 13th Global Franchise Forum in Lisbon, May 21 -25, 2025!
In case you’ve not heard of them yet, Franchise Pool International (FPI) is Europe’s leading network of international franchising experts, and the best of the best when it comes to helping brands expand overseas.
This really is a totally unique event. While there is no shortage of international franchising expos all around the world, no where else will you find one dedicated purely to putting both new and emerging brands in front of some of the biggest experts in Europe.
I’m going to be talking about this event A LOT more over the next few weeks and months, as it really is an unmissable opportunity wherever you are on your international franchising journey. With representatives from 20 different European countries, made up of franchise consultants, brokers, and legal experts, this could be your way to make a major in-road into discussing your brand at the highest possible level.

You will be fully immersed in three days of master classes about the realities of international franchise expansion by experts who can boast over 40 years’ experience, as well as successful franchisors who were once exactly where you are now.
Plus, you’ll get to explore Lisbon for a few days, which is without a doubt one of the most beautiful cities in the world!
There will be two types of tickets available:
“Observer”
Take this opportunity to see how other brands are making their move onto the international scene, learn from the experts about how best to present and package your own brand for different markets, and discover all the latest opportunities in each European region.

“Presenter”
Take your own franchise over to the show and present it to some of the biggest movers and shakers on the European franchise scene, recruit them to represent your brand in their region, and gain invaluable contacts for your future expansion.

Tickets will go on sale soon, and there will be plenty more info to follow – watch this space!
Can’t wait until May to start talking about franchising your brand overseas?
Then let’s chat! There’s no need to wait when it comes to laying the groundwork for your international expansion plans, or even just to learn more about what your options are. You can schedule a call with me anytime using the button below.
Alternatively, if you’re at The British & International Franchise Exhibition at London Olympia on 31st Jan and 1st Feb, why not pop by for a chat? I’ll be at The Franchising Centre’s stand and will be very happy to talk.
Either way, I hope to see you soon!

Farrah Rose
Head of International Franchising