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Dugan Aylen has written an article for Global Franchise called “Four essentials for franchise recruitment in 2022” in which he highlights the four key areas that franchisors should focus on in order to most effectively find franchisees in various countries. Although the focus is on expansion in Europe, these 4 key areas are just as relevant to franchisors seeking franchisees in their home countries:

  1. Telling a great brand story across all media
  2. Setting a realistic marketing budget and manage it well
  3. Create good internal processes to handle enquiries
  4. Use relevant franchise consultants to fill the gaps

Read more here…

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