by admin | Sep 15, 2025 | Franchise Storytelling, Monthly Newsletters
Have you got the impression the way prospective franchisees engage with your brand has changed? Maybe they’re taking a lot longer to make decisions and are a lot harder to convert? Or maybe what worked before just isn’t having the same effect? September to January are...
by admin | Jul 21, 2025 | Franchise Storytelling
Have you been using AI to write your content, especially social media posts? I’m sure you’ve at least tried it, and why not? It’s an incredible useful tool to help you generate ideas, but you need to be careful about relying on it entirely, and using it as a...
by admin | Jun 30, 2025 | Franchise Storytelling, Monthly Newsletters
When franchisors think about what sets their brand apart, the conversation often starts with tangible assets: a proven business model, reliable systems, exceptional support, and an attractive return on investment. These are all essential pillars of a successful...
by admin | May 27, 2025 | Franchise Storytelling
I’m guessing you’re pretty good at marketing. After all, you’ve built a business which is successful enough to become a franchise, so you’ve no doubt got your brand marketing down to a fine art. You know exactly how to manage enquiries, set up pipelines, connect with...
by admin | Apr 24, 2025 | Franchise Storytelling, Monthly Newsletters
Over 11,000 people walked into the recent franchise expo at London’s EXCEL. They weren’t there to admire the architecture – they were actively looking at franchise opportunities. In fact, more than 1000 people came to our stand and specifically asked for us to send...
by admin | Mar 27, 2025 | Franchise Storytelling, Monthly Newsletters, Recruiting Franchisees
I’ve worked with dozens of franchise brands over the years, including many at the very top of the EF100 rankings. Some with a handful of strategic franchisees developing multiple territories, and others with 100+ franchisees around the UK. I’m not telling you this to...
