DIGITAL MARKETING
FRANCHISE SOFTWARE HOUSE
Do you want to:
Reduce costs and improve efficiency?
Streamline comms and info sharing?
Make managing a growing network easier?
Improve CRM, Marketing and audience-targeting?
Or just free up more of your time to do what you do best?
Of course you do! Well, the good news is that the right solution may already be there in the form of some of the exciting, innovative tech which has been exploding onto the franchise scene in the last few years. We have a whole suite of exciting and time-saving packages available to help you take your franchise marketing, comms, CRM, lead gen, and franchise operations to the next level. Every single package is designed to streamline how you work and give you a serious edge over your competition.
As experts in every aspect of franchising, we approach technology from the standpoint of exactly how it can serve you not just as a business owner, but as a franchisor. We’ve already partnered with some extraordinary software providers, rigorously tested the tech, understand exactly how it can be applied to best effect, carried out the necessary due diligence, and can usually offer preferential rates.
Click the options below to explore a few of our tried-and-tested favourites, or get in touch to learn how we can help you find the perfect software solution for your needs.
Ziik
A unique, all-in-one software platform designed to streamline your support and communications network which has the potential to utterly transform your franchise’s digital presence and comms.
Social Places
Combine all of your social media activity across multiple channels and locations into one, easy-to-use dashboard and manage your brand’s digital footprint at every level.
Smappen
Map your territories, pinpoint the best locations, and gain a deep understanding of your market with the latest demographic insights.
LeadHANDLER
Smart automation, multi-communication tracking, and strategic engagement tools designed to streamline lead handling and boost conversion.
aiADZ
Supercharge your advertising with the power of AI! Make it more effective, increase ROI, and grow your business with results-driven data.
Invera
Structures and processes designed to enable digital transformation that enables franchise brands to scale, operate efficiently, and create seamless franchisee and customer experiences.
Franscape
The ultimate franchise management software which offers a huge variety of tools such as CRMs and booking systems to help franchise networks run more efficiently and manage time, staff, and resources.
Smart, focused strategies that help your business grow
From boosting your network’s sales, tailoring your message to the right audience, and boosting your franchise recruitment strategy, there’s nothing we can’t handle! Our services include:
Digital Strategy & Planning
We’ll work with you to create a strategy that connects all the dots between your messaging, target audience, and marketing channels.
Social Media & Content Marketing
We can help you build a strong social presence and create meaningful content that really grabs people’s attention.
PPC & Digital Advertising
Getting you and your franchisees’ businesses in front of the right people by managing paid campaigns on Google, Facebook, LinkedIn, and wherever else your target audience is waiting.
Lead Generation for Franchise Recruitment
Grow your network using targeted campaigns, SEO, paid ads, and more to generate high-quality leads.
Analytics & Performance Tracking
Understand exactly what works, and what doesn’t, so you can fine tune your strategy based on accurate data. Knowledge is power!
Understanding your digital marketing eco-system
Think of your digital marketing ecosystem as the world your brand lives in online. It’s how all your strategies connect and support each other, and how your marketing efforts thrive (or struggle) in the bigger picture. When it’s working well, everything clicks—and your marketing becomes more powerful than the sum of its parts. When it’s not, it can be a huge drain on your time and resources.
Our in-house digital strategists, backed by over 20 years of experience in both franchising and digital marketing, can help you understand exactly how to improve and leverage your digital eco-system to get the results you need.
From crafting tailored strategies to utilizing cutting-edge software, we can streamline and optimise your franchise’s digital marketing efforts, boost your brand’s reach, and generate top-quality recruitment leads.
Franchise Recruitment packages
Looking to grow your franchise network? It takes a lot to get attention in today’s franchising market, and even more to make sure you’re attracting exactly the right kind of leads. Well, we can help! We’ve got your back with a whole range of digital lead generation packages designed to help you attract the right people to join your brand.
From eye-catching ads to smart targeting and lead nurturing, we can take care of the whole journey, or just offer a little extra advice and support to help you get where you need to be.
Smart targeting to reach the right kind of prospects
Professional landing pages that get attention from the right people
Customised content creation to effectively deliver your message
Automated and personalised follow-ups to keep leads warm
Easy-to-understand reporting so you can see what’s working, and what’s not
Whether you’re just getting started as a franchise, or want to supercharge your recruitment to take growth to the next level, we’re here to help by creating a strategy just for you.
National & local brand marketing
It’s not just your business we can help to boost, but your franchisees’ business, too! After all, their success is your success, right?
We can help you to ensure that every single franchisee shines in their local area and fulfils their true potential as business owners with all the marketing tools they need to succeed. Our multi-site marketing includes:
Local SEO and Google profile management
Social media ads targeted to their area
Custom content like blogs, graphics, and email campaigns
Paid ads to drive local traffic and sales
and much, much more…
Why work with us?
When you work with The Franchising Centre, you’re not just getting one person—you’re getting a whole team of experts in your corner covering every possible aspect of growing a franchise and a business. However, leading the charge on the digital front are the two Alans—Alan Bradley and Alan Wilkinson. Between them, they bring some serious expertise in both digital marketing and franchising stretching back decades.
So, whether you need a completely new Digital Marketing strategy, or just a little advice and guidance, these guys understand the challenges you face, and how to solve them.
Using a unique combination of human experience, Artificial Intelligence, automations, machine learning and technology, they can help you build a smarter, stronger digital marketing engine for your business.
Not sure what you need?
No problem! We love a challenge. We can act as your problem solvers, discovering the root of the challenges you want to overcome, and seek out exactly the software that you need. It all starts with a call to understand exactly what you need, so we can get out there and find the right solution for you.