INTERNATIONAL FRANCHISING
Is your business ready to go international?
Are you considering taking your brand into overseas markets for the first time?
Or maybe you’ve not considered it before but have now received an enquiry from overseas about franchising your brand?
Perhaps you’re already an established international franchisor who is looking to make the most of new markets?
Whether you’re already an established franchise in the UK, a national brand who sees the huge potential in overseas markets, or even just a business who has been contacted by an impressed customer or investor, international franchising can be hugely rewarding – as long as it’s done right, that is!
The Franchising Centre’s International Franchising team has worked with hundreds of brands in its 25+ years of operation. We have a full spectrum of services and expert consultants who can help you assess your goals, develop a road map for success, and implement a winning strategy.
Wherever you are on your international franchising journey, taking the first step, or just the next step, there are certain very important questions you need to ask of your business:
Is your business ready?
Do you have the infrastructure, people and resources in place to make this happen? Are you ready and able to scale up to the international level? Or, if you’re already an international franchisor, do you have the structures in place to handle rapid expansion in new markets? What will be the impact on your existing business?
What tools and systems can help?
Modern technology means it is easier to connect with anyone in world than ever before, but what’s available to help you build a cohesive and productive overseas network where you are still in control?
What are the risks involved?
Nothing in business is ever risk-free, but what can you do to minimise your risks and ensure you are ready for every eventuality? Do you have all the legal frameworks you need in place to protect yourself?
How will you deal with different markets?
While different franchise markets and legislation are far more consistent and predictable across different nations these days than in the past, you still need to be sure you adapt your model to different territories. How can you successfully navigate all the different cultural, social and economic realities?
So, what exactly do I need to do to make this happen?
Like any business growth strategy, failing to plan means planning to fail! Obviously, making your model work in new overseas markets is a lot more complex than just replicating what you already do in your existing territories.
It’s never as simple as just “copying and pasting” what works in one country and assuming it will work in another.
The Team
The Franchising Centre’s international division is led by Farrah Rose, who has unrivalled experience in this field. Initially working for major corporations, Farrah has been involved in international franchise management since 1984. She began advising businesses as a consultant in 1996 and has worked with over 300 brands, helping them to expand into global markets.
In February 2020, Farrah was the winner of the coveted “Contribution to Franchising” at the Global Franchise Awards. In February 2023, Farrah was honoured by Global Franchise again, by being inducted into their “Hall of Fame”. In 2023, she was inducted into the European Franchise Awards Hall of Fame and, in 2025, she was one of the highly esteemed Judges for the European Franchise Federation award winners in numerous categories.
However, everything we do at The Franchising Centre is always bigger than just one person. You will have at your disposal one of the most experienced teams in the franchising world, spanning specialisms from consultancy, finance, and recruitment, through to design, IT, and content creation. Our team can be your team!
The Team
The Franchising Centre’s international division is led by Farrah Rose, who has unrivalled experience in this field. Initially working for major corporations, Farrah has been involved in international franchise management since 1984. She began advising businesses as a consultant in 1996 and has worked with over 300 brands, helping them to expand into global markets.
In February 2020, Farrah was the winner of the coveted “Contribution to Franchising” at the Global Franchise Awards. In February 2023, Farrah was honoured by Global Franchise again, by being inducted into their “Hall of Fame”. In 2023, she was inducted into the European Franchise Awards Hall of Fame and, in 2025, she was one of the highly esteemed Judges for the European Franchise Federation award winners in numerous categories.
However, everything we do at The Franchising Centre is always bigger than just one person. You will have at your disposal one of the most experienced teams in the franchising world, spanning specialisms from consultancy, finance, and recruitment, through to design, IT, and content creation. Our team can be your team!
Find out more
Getting your International Franchising strategy right takes time, commitment and resources, but talking is free… so why don’t you have a no obligation consultation with a member of our international franchising team?