by katie-tfc | Aug 23, 2022 | Franchise Advice, Franchisor Advice
In a recent article featured in Elite Franchising Magazine, our very own Dugan Aylen talks about how cutting your spend on marketing channels that seem to be underperforming can be a false economy in today’s changing climate. Before making any hasty decisions, Dug...
by katie-tfc | Apr 1, 2021 | Franchisor Advice, Press, Recruiting Franchisees
The ‘business of franchising’ is something that no successful independent business owner who is franchising for the first time has ever experienced! It can be a shock to the system, and without good advice, that shock can be terminal! Read Dugan...
by Franchise Team | May 7, 2019 | Franchisor Advice, Marketing
Whether you are an existing franchisor, or a company looking to franchise your business, you have to systemise your marketing strategy fully in order to ensure your franchisees’ long term success, which, in turn, determines yours. If you are reading this as...
by Franchise Team | Dec 14, 2018 | Franchisor Advice, News, Press
By Brian Duckett. Published in Franchise World Magazine (Dec/Jan issue) When I attended the recent European Multi-Unit and Master Franchise Conference in London, one of my consultant colleagues from the U.S. made an interesting statement which he followed with an...
by Franchise Team | Nov 29, 2018 | Franchisor Advice, News, Training
Having been asked to present at the BFA conference recently on culture, gave me the opportunity to stop and think about what culture, in a business context, actually means. I’ve read around the subject of Culture within businesses and observed both positive and...
by Franchise Team | Sep 19, 2018 | International Franchising, Franchisor Advice, News
What Works for Franchising in Paris, Texas will not always work in Paris, France… As with most things in franchising, there isn’t one way, or even a right way, to modify the business model for other countries. But, there is usually a ‘right way’ for each...
