Looking for Franchise Territory Mapping Info?
You should not just group some known boundaries (like postcodes) together along with some historic population data and hope for the best! Franchise territory mapping at least deserves more consideration . If you or your franchise consultant are building your territories, you must understand the reasons why beyond it being part of your franchise agreements.
At least get some initial cost free, professional advice to take you through the following main considerations before you make any final decisions:
- Size of territory – getting this wrong early on can cause massive headaches later on
- Using the right data – how does your customer profile fit in a territory?
- Getting the geography right – the boundaries used depend on your business model
- The territory accessibility – as well as opportunity, it needs logical transport links