Recent Press
Relying on product marketing techniques to sell your franchise? It might be time for a rethink…
I’m guessing you’re pretty good at marketing. After all, you’ve built a business which is successful enough to become a franchise, so you’ve no doubt got your brand marketing down to a fine art. You know exactly how to manage enquiries, set up pipelines, connect with...
Thinking of bringing your brand to the UK? Read this first
I’ve been having a lot of conversations lately with international brands looking to expand into the UK – and honestly, it’s no surprise. Franchising tends to be one of the first things to bounce back after periods of economic uncertainty, and the UK is often one of...
Sick of snail’s pace growth in the UK? Why not go international instead?
Over the past few months, I’ve seen a major shift happening – more and more UK franchisors are looking beyond our borders and exploring international growth. Of course, international franchising has always been a major goal for franchises when they reach a certain...
Key Franchising Insights: Your Monthly Round-up – April
The expert team at The Franchising Centre is more extensive and knowledgeable than ever, and they’ve never been more active at the heart of the franchising world than they are right now. Each month, they’ve been focusing on the key developments and trends shaping the...
Is that great candidate you spotted for your team too good to be true?
Spring always brings change, and this year is no exception when it comes to the job market. In fact, I’d say there’s more movement among skilled franchise professionals than I have seen in a while. It’s been a very positive month for us, and we have placed 4 excellent...
Could the right tech give your franchise the edge it needs? These people sure thought so!
I’m sure you’ve heard from other members of our team how amazing The International Franchise Show was earlier this month. Perhaps you were there, and picked up on the amazing buzz yourself? For me, it was all about the tech (naturally!) and I loved just how many...
What 11,000 people at EXCEL told us about what they’re looking for in a franchise
Over 11,000 people walked into the recent franchise expo at London’s EXCEL. They weren’t there to admire the architecture – they were actively looking at franchise opportunities. In fact, more than 1000 people came to our stand and specifically asked for us to send...
London Excel: the big franchising question on everyone’s lips!
I’m still buzzing from The International Franchise show in London earlier this month. 11,000 people in attendance, with more than 1000 of them coming to our stand to sign up for more info about joining a franchise… This year’s show was by far the biggest and most well...
How do you deal with “comfort-zoners” in your franchise?
In our emails, we’ve talked a lot about problem franchisees and their opposite numbers, high performers. However, there is a distinct third group: the “comfort-zoners”. Every franchise has them. People who are perfectly good at what they do, and never rock the boat...
What connects all the most successful franchises when it comes to recruitment?
I’ve worked with dozens of franchise brands over the years, including many at the very top of the EF100 rankings. Some with a handful of strategic franchisees developing multiple territories, and others with 100+ franchisees around the UK. I’m not telling you this to...