Blog
This is peak season for franchise recruitment – are you doing all you can to take advantage of it?
September, October, and November are the peak months for franchise recruitment. Every franchisor we’ve worked with sees a big spike in new leads in the autumn, and also a big increase in the number of older leads suddenly re-engaging with the brand and taking a...
Want to talk about the digital tools shaping the future of franchising?
Change comes thick and fast these days and we’re strong believers in embracing that change, especially when it comes to smart digital tools which can help franchisors and multi unit businesses grow faster, overcome challenges, and stay connected. However, it’s not...
Key Franchising Insights: Your Monthly Round-up September 2025
With our annual summer conference focusing on how we can all best respond to the changing landscape of franchising, we’ve been digging especially deep into our various areas of expertise, as well as reaching out to colleagues and partners right across the industry....
Are your systems helping you recruit franchisees, or holding you back?
Franchise recruitment has changed significantly in recent years, with prospects expecting more, taking longer to decide, and often slipping through the cracks if the right systems aren’t in place. Which is why I have been invited to join TFC in order to offer a new...
How to effectively self-audit your franchise recruitment practices
I’m sure we don’t need to tell you that successful business growth is about always staying ahead of the game and never resting on your laurels. That means constant reviewing of all your systems, products and services, and improving how your business performs on every...
Franchise Leads Taking Longer to Decide? Here’s 5 Things You Can Do
Franchise prospects are taking longer to say yes. That was one of the standout themes from the recent BFA National Franchise Forum where franchise recruitment was high on the agenda. Attendees shared what had and hadn’t been working for them in 2025 so far and...
Our new Franchisor Forum: talk to people who actually get what you’re dealing with
When facing the inevitable challenges of growing a franchise, do you ever find yourself wondering: “Are other franchisors dealing with this, too?”“How are they solving these kinds of issues?”“How can I access the right kind of advice?” If so, you’re not alone. Whether...
The #1 key to International Franchising success you might be overlooking
When people ask me what the single biggest factor is for succeeding in international franchising, they usually expect me to talk about a great franchise model, excellent marketing, or a sound legal framework. Those are all absolutely essential, of course, and you...
55% of your audience aren’t reading your posts. Here’s why…
Have you been using AI to write your content, especially social media posts? I’m sure you’ve at least tried it, and why not? It’s an incredible useful tool to help you generate ideas, but you need to be careful about relying on it entirely, and using it as a...
Who’s covering for your key people this summer, and at what cost?
Are you running around putting out fires and covering for your key staff this summer when you should be focusing your time on growing your business? It’s that time of year again. You’re key team members are off enjoying their holiday. No problem – they work hard, they...
The #1 franchise ops problem you could be overlooking and how to fix it…
As your franchise network grows, keeping it at the top of its game becomes increasingly complex and challenges are bound to arise. All franchisors start to see very similar problems and need to focus more and more resources on solving them: decreased performance,...
Why people should always be at the heart of your franchise’s content strategy
When franchisors think about what sets their brand apart, the conversation often starts with tangible assets: a proven business model, reliable systems, exceptional support, and an attractive return on investment. These are all essential pillars of a successful...
Key Franchising Insights: Your Monthly Round-up June 2025
You might not believe it from the weather, but summer is just around the corner, and things are sure starting to heat up in the franchising world. Here’s all the latest news and developments from our team of experts here at The Franchising Centre:Franchisee...
Building your own franchise dream team from 20+ experts in every conceivable field
We’ve been asking you about what your business might need to achieve its franchising goals, but one of the most common questions we hear is, “What exactly can The Franchising Centre do for me once we start that conversation?” It’s an important question, especially...
Trying a new marketing direction could be more affordable than you think…
When someone says to you “I’ve got a great way to transform all your marketing!”, what do you think? Probably that it sounds expensive. Great marketing isn’t cheap, sure, and you only get results by investing, but trying something new shouldn’t mean diving in...
What happens if someone from your leadership team hands in their notice after summer?
As a franchisor, you’ll be well aware of the “summer effect” on franchisee recruitment. During July and August themselves, things can seem a bit quiet – like it is for many businesses – but then there can be a sharp spike in interest come autumn. The reason being that...
If you only ever watch one international franchising story – make sure it’s this one
You know me… I love talking about anything and everything to do with International Franchising, and why wouldn’t I? It’s an incredibly dynamic, fast-moving sector, and I’ve had the privilege of working with hundreds of amazing people in markets around the world. For...
Things are heating up in the international franchising world. Is it time you went global?
In just the last two months, we’ve helped two of our partners secure 3 Master Franchisees and Area Developers in key overseas markets, with two more well on their way to being finalised. These weren’t household names or multinational corporations. They were focused,...
“Why doesn’t everyone else have these problems?” Actually, they do…
Have you ever felt like you’re the only one facing some of these problems: Struggling to support franchisees as your network expands? Knowing your brand has more potential, but lacked time or clarity to unlock it? Good franchise recruitment leads just not moving...
Solve your franchise recruitment problems with support built around you
At The Franchising Centre, we work with more than 20 different brands across a wide range of sectors, so we’re able to see a cross-section of the franchise recruitment world and have a unique perspective on the many challenges being faced across the industry right...
