With everything happening right now – rising costs, economic uncertainty, shifting political landscapes – many franchisors are looking for ways to spread risk and build resilience into their business models. Which is why many are taking another look at international franchising in 2026.
Done right, it’s not about adding complexity or stretching yourself thin. It’s about diversifying your revenue streams, reducing dependency on a single market, and creating new opportunities for growth.
If you’re serious about growing into new, international markets, especially in Europe, then there’s really only one event you absolutely shouldn’t miss.
I’m talking about Franchise Pool International’s 14th Global Franchise Forum, returning to Lisbon on May 4th – 6th, 2026, and it could be the single most important few days of the year if you’re planning on expanding your franchise in Europe.
This isn’t just another franchise expo, this is an exclusive, invitation-only event with one singular purpose: connecting serious, growth-ready brands with the most influential franchise development experts across Europe.
I’m talking about hand-selected consultants, master franchisees, legal specialists, and brokers from 20+ European markets. These professionals collectively bring over four decades of experience launching major brands across the continent. They know exactly what works, what doesn’t, and how to adapt your franchise model for European success.
Want to see what a previous FPI Forum looked like? Watch this short video to get a better feel for the event: Franchise Pool International Rotterdam Highlights
Over the three days, you will benefit from:
- Master classes from franchise veterans who’ve navigated the exact challenges you’re facing
- Face-to-face access to franchise development experts across every major European region
- Real case studies from franchisors who successfully cracked the European market
- Strategic insights you simply won’t find at any other event
- Practical, actionable guidance on what international expansion actually involves
The setting really is the icing on the cake, too: Lisbon, one of Europe’s most inspiring and beautiful cities. The perfect backdrop for mapping out your brand’s future.
There will be two types of places available:
“OBSERVER”
This path is ideal if you’re still developing your European strategy. You’ll see how established brands position themselves internationally, understand the nuances across different markets, and build a solid knowledge foundation before making your move.
“PRESENTER”
This is for brands ready to take action. You’ll present your franchise concept directly to the experts who can champion it throughout Europe. You’ll be able to impress new contacts and potential future partners, fine-tune your offering, and make a major move towards turning your plans into a reality.
This is an exclusive, invitation-only event with strictly limited places, so if you’re interested I recommend you don’t hang around! Get in touch and let me know if you want to be a part of it.
May might seem far off, but effective expansion strategies take months to build properly, not weeks. So, why wait to start the conversation? Let’s talk now about positioning your brand for maximum impact at FPI, or simply explore whether European expansion makes strategic sense for your business in 2026.
Just click the button below to schedule a call.
I look forward to speaking to you – and maybe seeing you in Lisbon!
Farrah Rose
Head of International Franchising
