First of all, I just wanted to say a huge thank you to all of you who took the time to come and have a chat with us at The Franchise Centre stand at the International Franchising Show in London last week. It was great to meet so many new faces, as well as catch up with some old friends.
How do you feel it went?
My colleagues and I all agreed it was one of the best events we’ve been to in many years. Franchising has always held up very well as a business model during difficult times, but the atmosphere and excitement at this year’s show really showed just how well we’ve all come out of the turbulence of the last few years.
Most remarkable, was just how many people there were who were looking for brands to invest in as franchisees. Couple that with how many of you told me that franchise recruitment was your biggest goal for the next year, and it is easy to see why we all came away with such a positive buzz.
Do you want to recruit more overseas partners to your franchise this year?
If you’ve come away with the same optimism as we did after IFS23, I’m sure it’s very tempting for you to dive straight into finding new recruits for your franchise. However, my 40+ years’ of experience urges me to pass on some key advice before you do:
It’s about quality over quantity. Franchise recruitment isn’t just a numbers game – the more the better – it’s about finding quality partners who can actually deliver on their promise.
Scalable and sustainable expansion wins every time. Recruitment and growth are the end goal, of course, but without the framework and infrastructure in place to maintain it, you’ll never get what you need from it.
You need to adapt to each and every new market. What has worked well in the UK won’t necessarily work in the same way overseas. You can’t just copy and paste your model into a new country. Reach out to experts in the region to help you tailor your offering.
We all want to see rapid results, but international franchise recruitment takes time, will, and focus. Fortunately, it is not something you have to – or should – do alone!
Whether you are just considering overseas franchising, or are an established brand who’s ready to take their overseas growth to the next level, I am more than happy to give you some free advice. There’s no pressure, just a chance for us to find out more about each other and see if we could benefit from working together down the line.
You can schedule a call with using the button below.
I look forward to speaking to you soon.
|Head of International Franchising
The Franchising Centre
Mobile: +44 7942 896494
Support Office: 01603 343454