Schedule Call

Franchise Operations & Support Services

Keep Your Franchise Network Thriving

Running a successful franchise network requires more than a great business model – it requires the right systems, support, and leadership to keep everything moving in the same direction. Our services help franchisors overcome operational challenges, strengthen network performance, and ensure long-term, sustainable growth.
A franchise has a lot of moving parts. Sometimes it runs smoothly, and sometimes it hits bumps in the road – every stage of growth has its own problems and challenges. It’s not a question of if you’ll face them, but when.. and how you decide to deal with them.

In our experience, every franchisor experiences the following problems at some point in their journey. Do any sound familiar?

Struggling to support franchisees as the network expands
Feeling frustrated by franchisees ignoring crucial updates or underperforming
Dreading dealing with contract issues, renewals, or underperforming partners

Low adoption of new procedures or tools

Poor attendance at meetings and training
Inconsistent franchisee performance without clear cause
A drop in productivity, or too many franchisees just “coasting”
Trouble with the legal aspects of renewals, resales, and enforcing franchise agreements

If so, you’re far from alone. Every franchise has to face these challenges at some time or another, and it can be helpful to think of them less as problems, and more as milestones you need to move past. Running into them actually shows that your business is moving forward, but being able to navigate them with confidence is the key.

So how do you make that happen?

Franchising is built on the principle of working smarter by working together. So why not apply that to running your own network?

Whether you’re facing a specific challenge or simply looking for ways to strengthen and grow your franchise, the first step is understanding where the opportunities and issues really lie. That can be difficult when you’re in the thick of running the business day to day – which is where an experienced outside perspective can make a real difference.

Our franchise specialists can support you across every aspect of your network, from franchise audits and improving operational structures to business mentoring, dispute resolution, funding for growth and everything in between.

Where a deeper understanding of your network is needed, our Franchisor Audit & Survey can show you what your franchisees are really thinking, where they’re encountering challenges, how closely they’re following the model and where they need more support. These insights can help identify performance gaps, improve communication and highlight where your attention will have the greatest impact.

Explore the areas below to see how we can help.

Improving Network Performance
Dealing with Problem Franchisees
Future-proofing your franchise systems
Franchise Funding & Finance
Boosting conference success
Franchise Mentoring & Coaching

Improving network performance

Every franchise network has a mix of high performers, underperformers, and those who have become comfortable with “good enough.”

While underperformers may struggle with sales, compliance, or attitude, comfort-zoners often leave significant growth potential untapped. The result isn’t just lost revenue—it can impact morale, lower standards, and hold the wider network back.

Addressing these issues can lead to stronger sales, improved franchisee engagement, clearer expectations, and a more attractive proposition for prospective franchisees.

Our experts help uncover the root causes through objective analysis, network reviews, and confidential conversations with franchisees. From there, we can support you in implementing improvements, managing difficult situations, and creating a clear path forward for both the franchisee and the network.

Franchisee Business Development

Helping franchisees achieve more while giving franchisors greater visibility, consistency and control.

Our Franchisee Business Development Service combines benchmarking, performance reporting, action planning and coaching to help franchisees improve profitability and reach their potential.

Through regular reviews and objective performance management, we help create a culture of accountability and continuous improvement across your network.

Learn More

Dealing with problem franchisees

This is likely to be one of the toughest challenges you will ever face as a franchisor. Someone who ignores the rules, bypasses your procedures, or endlessly causes conflict. They might even be breaching your franchise agreement and stirring up problems with others in your network.

These are some of the hardest moments to navigate, especially when you’ve worked so hard to build strong relationships across your network. Confronting the issue directly can feel like risking everything you’ve established, not to mention opening up a minefield of potential legal issues.

Bringing in an impartial third-party consultant allows you to address the problem without being the “bad guy.” They act as a professional buffer, handling difficult conversations and managing disputes at arm’s length. This approach protects your relationships, maintains the integrity of your network, and ensures issues are addressed fairly and effectively.

With the right intervention, it might even be possible to bring them around and transform them into productive franchisees, again. If not, you’ll want to be sure you’re protecting yourself from any legal consequences should you decide to terminate.

Future-proofing your franchise systems

Running a successful franchise today is one thing, but how do you make sure you’re prepared for everything the future can throw at you?

How do you prepare your business systems to better handle challenges in the future?

We can help you by:

Building robust structures for recruitment, training, support, and retention of franchisees
Ensuring your systems are streamlined to be as effective and efficient as possible
Training & mentoring both head office staff and all future franchisees
Franchise business planning advice & guidance on implementation
Creating franchise agreements and setting up structures for both feedback & disputes
Most importantly, this is not a “one-size-fits-all” service, but rather one which can be tailored entirely to suit your business’ individual needs. Our team can act in an advisory capacity, get hands on operationally or offer support at a strategic level as non-executive director.

Funding Your Growth

Growth often requires investment. Whether you’re expanding your network, investing in new systems and infrastructure, purchasing equipment or vehicles, or simply need additional working capital to support the next stage of your business, having access to the right finance can help turn your plans into reality.

Through our specialist funding partner, TFC can introduce you to a range of finance options designed to support established businesses and franchisors.

From commercial loans and asset finance to vehicle finance and refinancing, we’ll help connect you with specialists who understand the franchise sector and can explore the funding options available to you.

Explore Franchise Funding

Boosting conference success

Franchise conferences are a fantastic opportunity to inspire your network, share new ideas, and promote best practice, but sometimes even the best messages meet resistance. Often, the issue isn’t what you’re saying, it’s about perception.

Your franchisees might well be almost entirely independent business owners in their own right, and you probably have a great relationship with them, but it can be hard to get past the classic boss-employee dynamic that sometimes lingers. They can assume that if you’re giving them a message, you’re doing it for your benefit much more than for theirs.

Hearing advice and guidance from an outsider, someone who isn’t directly involved in the franchise dynamic day-to-day, can make a huge difference. It’s the reason why guest speakers can be so effective at network events.

So, why not consider bringing in one of our specialists as that guest speaker at your next event?

We can match you with one of our consultants who has the experience, expertise and, above all, the personality, to be seen as a voice of authority by your franchisees, and bypass all those preconceptions.

Franchise Mentoring – Expert Guidance at Every Stage of Your Growth

Franchising a business or scaling a network is a rewarding but complex journey.

As your business evolves, the challenges you face change, and having an experienced sounding board to provide perspective, challenge assumptions, and guide strategic decisions becomes invaluable.

TFC Mentor is a dedicated advisory service designed to provide founders, franchisors, and senior leaders with the strategic guidance, accountability, and troubleshooting support they need to achieve sustainable growth. Drawing on our 30 years of experience in the franchise industry, a TFC Mentor acts as your non-executive partner, helping you navigate every stage of your business evolution.

What is it really like to work with a TFC Mentor?

Sometimes the best way to understand the value of mentoring is to hear from someone who has experienced it first-hand.

Emma Sweet, founder of Ace Places Playing Cards, worked with TFC Director Steve Eastaugh as her business mentor while developing and scaling her business. In these short videos, Emma shares her experience of having a dedicated mentor alongside her – from accountability and overcoming operational challenges to making the transition from business owner to franchisor.

Who is TFC Mentor for?

We provide flexible, professional support to organisations at every stage of their growth journey.

Pre-Franchising
(Preparing to Scale):

Before you test the viability of a franchise model, we help founders build the operational stability and infrastructure needed for growth. We ensure your core business is robust, profitable, and ready for replication. This stage can also include a comprehensive Franchise Ready Review, providing a clear assessment of your readiness and a practical roadmap for moving forward.

During the Franchising Process
(Navigating the Transition):

While our development team helps formalise your franchise model, systems, and documentation, your TFC Mentor provides guidance through the personal and organisational transition of becoming a franchisor. We help you develop the mindset, structure, and leadership approach required to build a successful franchise network.

Post-Franchising
(Scaling as a Franchisor):

As your network grows, new challenges emerge. We help franchisors increase franchisee performance, strengthen network engagement, improve operational consistency, and unlock further growth opportunities. Support can begin with a detailed network audit to establish a baseline and identify areas for improvement. For businesses seeking additional strategic oversight, mentoring can also extend to Non-Executive Director (NED) support through some of the franchising sector’s most experienced leaders.

What Does the TFC Mentor Programme Include?

Every mentoring programme is tailored to your organisation’s specific needs. Support can be delivered weekly, fortnightly, monthly, or quarterly, with the frequency adapting as your business evolves.

Strategic Business Planning
Developing clear, actionable roadmaps to help you achieve your short-, medium-, and long-term growth objectives.
Executive Accountability
We do not simply help you set goals; we help ensure they happen. Your mentor provides ongoing accountability, helping business owners and leadership teams maintain focus and momentum.
Business Development
Identifying opportunities for growth, increasing profitability, improving franchisee recruitment, and supporting the expansion of your network.
Troubleshooting Support
Access experienced guidance when dealing with operational bottlenecks, organisational challenges, franchisee performance issues, or complex relationship management situations.
Training and Guidance
Access expert-led guidance, practical insights, and proven best practices drawn from decades of franchise experience to help you make better decisions and avoid costly mistakes.

Accessible Expertise to Accelerate Your Growth

We believe that professional mentoring should be accessible to businesses of all sizes.

Access to the TFC Mentor programme starts from just £250 +VAT per month.

Get in touch

Ready to find out more?

Whether you need us to be with you all the way, or just provide support when it gets tricky, getting to know you will cost you nothing.

Gary Chatwin

Funding & Finance Introducer

“I help businesses and franchisees access the right funding to start, grow and succeed”

Gary is an experienced business manager who works with growing businesses to turn ambition into achievable plans.

With a practical, people-focused approach, he helps business owners understand what drives sustainable growth – from managing cash flow and securing the right funding to building a strong pipeline of new business.

Having worked with businesses across a wide range of sectors, Gary believes that success is ultimately about people rather than products or services. He works closely with entrepreneurs to help them match their ambitions with the right strategy, resources and financial foundations to achieve them.

Jan Webb

Client Relations Manager

"I’m your first contact, and will be there to make sure that your franchise journey runs smoothly”

Fiona Rimington

Executive Assistant

“I help the team that supports you”

Fiona brings a wealth of experience across a wide range of sectors, including franchising, export, aviation, manufacturing and distribution. She has worked in a variety of roles supporting senior executives, developing a strong understanding of how effective operational and administrative support underpins successful, well-run businesses.

At The Franchising Centre, Fiona supports both the internal team and clients, helping to ensure smooth day-to-day operations while contributing to business development and growth initiatives across UK and international franchising. Her broad experience and attention to detail make her a valued support to senior management and the wider team.

Derek Knaggs

I.T. and CRM Systems Manager

 “I help connect the technology dots in franchising”

Derek works closely with the team at The Franchising Centre, helping to connect the technology dots across franchising projects. He supports the development and implementation of digital and technical solutions that help franchisors work more efficiently and effectively.

Derek holds a First Class BSc (Hons) in Computing from the University of Worcester and has a strong interest in web applications and digital problem-solving. Alongside his technical expertise, he is developing his skills in web design and front-end development, with a focus on creating practical, user-friendly digital experiences.

Continuously learning and expanding his portfolio, Derek also enjoys hands-on technical work, building hardware and technology solutions for small businesses. His blend of analytical thinking and creativity allows him to support innovative, future-focused technology solutions within franchising.

Rob Dancy

Franchise Consultant

“I develop & grow your business through franchising”

Rob is a Partner and Franchise Consultant at The Franchising Centre, with a lifelong connection to franchising. He grew up alongside the development of his family business, Oscar Pet Foods, which became the UK’s leading van-based franchise with a network of over 100 branches.

Rob began his career as an Oscar franchisee at just 18, gaining first-hand, grassroots experience of running a franchised business before completing his degree. After graduating, he joined FranchiseSales.com, where he helped develop one of the UK’s leading franchise recruitment portals, building extensive experience across franchise recruitment, sales, marketing and business development.

Since 2008, Rob has worked with businesses across the North West, helping them use franchising as a growth strategy and supporting them to recruit the right franchisees to build strong, sustainable networks. His approach blends strategic insight with practical, real-world franchise experience.

More recently, Rob has invested in the Radfield Home Care franchise for Tarporley & Mid Cheshire, allowing him to apply his expertise locally while helping people in his community age well and remain independent in their own homes.

Laura Harvey-Smith

Franchise Consultant

“I help businesses understand, build, and grow through franchising”

Dan Allen

Franchise Consultant

“I help franchisors grow and run stronger, more effective franchise networks”

Dan is a senior franchising professional with more than 15 years’ experience across sectors including FMCG, B2B services, franchising, construction, training and retail. He brings a broad commercial perspective and a strong track record in helping businesses grow, adapt and scale.

At The Franchising Centre, Dan works closely with franchise brands to recruit the right franchisees while also providing ongoing strategic support to franchisors. His role spans franchise recruitment strategy, business development, performance improvement and helping brands build compelling propositions that attract high-quality candidates and support sustainable network growth.

Dan has held senior leadership roles responsible for business development, international expansion, sales leadership, performance management, cultural change and product development. He is known as a confident communicator and negotiator, with extensive experience leading teams and projects in multinational environments across Europe, Asia and North America.

Strategic, commercially focused and highly collaborative, Dan combines clear thinking with practical delivery to help franchisors achieve their growth objectives.

Andrew Croney

Franchise Consultant

 “I help franchisors optimise recruitment systems to sign more franchisees”

Andrew is a specialist in franchise recruitment marketing, helping brands unlock the full value of their lead pipelines — from building and reactivating databases to improving follow-up and conversion.

With over a decade in franchising and 25+ years’ experience in CRM, automation and data-driven marketing, Andrew uses tools such as CRM systems, email marketing, lead scoring and AI to attract, engage and convert the right franchisees. His approach combines strategic thinking with detail-led execution, always backed by clear reporting and measurable results.

Andrew has worked with UK and international franchise brands to generate over £5m in initial franchise fees, creating long-term franchise network value well in excess of £170m. His work includes launching new franchise concepts from the ground up, delivering consistently high lead volumes in challenging markets, and supporting award-winning franchise brands.

Outside of work, Andrew is a competitive fitness enthusiast, having competed at the Hyrox World Championships in 2024. He also enjoys spending time outdoors and tracking down great coffee.

Bill Hendrie

Franchise Consultant

“I help businesses franchise, grow, and support successful networks”

Bill has over 30 years’ experience in franchising and is known for his honest, practical approach to helping businesses grow. His career began in sales and publishing before moving into recruitment, where he was first introduced to franchising — a sector that would become his long-term professional home.

Progressing from field support to Training Manager and ultimately Franchise Director, Bill became heavily involved with the British Franchise Association (BFA), serving as a Regional Chair, Board Member and Chairman of the Franchise Group for Scotland. He also holds Qualified Franchise Professional (QFP) status, recognising his extensive knowledge and experience in franchising.

Now part of The Franchising Centre, Bill works closely with clients to assess whether their business is truly suited to franchising and, where it is, to help them develop strong, credible franchise propositions that attract the right franchisees. He believes in clear communication, delivering on promises and guiding clients confidently through what can otherwise be a daunting process.

Based in Gloucestershire, Bill lives with his wife Lesley and takes great satisfaction from seeing his clients succeed — a passion that continues to drive his work today.

Michael Hulmes

Franchise Consultant

“I help businesses assess, build, and grow through franchising”

Michael Hulmes is a Partner and Franchise Recruitment & Development Consultant at The Franchising Centre, with over 15 years’ experience helping businesses grow through scalable and ethical franchising.

Michael began his career in senior operational roles with McDonald’s and Subway, where he supported large franchise networks, launched new locations, trained franchisees and developed structured programmes to drive performance. He later led an exciting start-up project, developing a coffee and food brand from concept to launch, opening two locations within six months and overseeing all aspects of site planning, brand development, recruitment, training and operations, including the launch of an external catering arm.

From 2019 to 2021, Michael worked with Bright & Beautiful (part of the Neighbourly Group), progressing to Senior Franchise Business Coach. In this role, he supported franchisees nationwide, providing strategic guidance across sales, marketing, financial management and leadership, delivering strong revenue growth and the successful launch of multiple new franchise locations.

Michael joined The Franchising Centre in 2023 and was made a Partner in 2025. He supports businesses across the UK with franchise recruitment, development and growth strategy, and has recently been working with international brands entering the UK market, delivering Market Entry Studies to assess viability and franchise potential. His work includes recruitment strategy, onboarding optimisation, territory planning, business planning, financial forecasting and ensuring compliance with BFA standards.

Known for his creative and innovative approach, Michael combines strategic thinking with practical delivery to help brands launch successfully, improve conversion rates and build profitable, sustainable franchise networks.

Dan Sherrington

Head of Brand Storytelling

“I help franchise brands communicate their story in a way that converts”

Dan is the Head of Franchise Storytelling at The Franchising Centre, helping franchise brands articulate stories that don’t just get noticed, but get remembered.

In an increasingly crowded marketplace, Dan works with brands to define and communicate narratives that build trust, create emotional connection and inspire action. With a deep understanding of how storytelling influences decision-making, he helps franchises stand out by clearly expressing not just what they do, but why they do it — and why it matters.

Specialising in franchising, Dan understands that a franchise opportunity is more than a product or service; it’s a potential turning point in someone’s life. Whether it’s a new career path, a fresh start, or the chance to build a lasting legacy, he ensures each brand’s story reflects the true value and impact of the opportunity being offered.

At The Franchising Centre, Dan works closely with franchisors to uncover what makes their business unique and bring that story to life in a way that resonates with prospective franchisees, partners and customers alike.

Alan Bradley

Head of Digital

“I create and implement effective digital marketing strategies for franchisors and franchisees”

Alan is a Franchise Digital Marketing and Technology Strategist with more than 20 years’ experience in franchising. Having also been a successful franchisor himself, he brings a practical, commercial understanding of how digital marketing and technology must work for both franchisors and franchisees.

Alan specialises in designing and optimising complete digital ecosystems for franchise brands, combining strategic marketing with carefully selected software and technology solutions. His work helps franchisors improve efficiency, manage growing networks, enhance franchisee recruitment, and strengthen brand performance across digital channels.

His expertise spans bespoke digital strategies, franchise management and recruitment software, CRM systems, local marketing platforms, social media content and design, PPC advertising, digital PR, programmatic marketing, and targeted TV advertising. Every solution is rigorously assessed to ensure it delivers real value and supports long-term, scalable franchise growth.

At The Franchising Centre, Alan works closely with UK and international consultants to support client brands and has played a key role in enhancing the digital marketing and technology strategies of high-profile franchises, including Harry Ramsden’s and YO! Sushi, as they expand into new territories.

Outside of work, Alan is a devoted family man who values time away from the digital world with those closest to him.

John Overdijking

Head of Franchisee Recruitment

“I help franchise brands attract, qualify, and recruit the right franchisees”

John heads up Franchisee Recruitment at The Franchising Centre, where he specialises in attracting and securing high-net-worth investors for both UK-based franchisors and global brands entering the UK market.

Raised in The Netherlands by a Dutch father and Scottish mother, John brings a truly international outlook to his work. He studied Marketing and Business at The Hague University of Applied Sciences before building a long and successful commercial career with W. L. Gore & Associates (GORE-TEX), where he spent almost 23 years in senior sales, trade marketing and strategic account management roles, working closely with C-suite stakeholders and major UK and international brands.

John moved into franchising in 2018, initially as a franchisee and recruitment consultant with Driving Miss Daisy, before joining The Franchising Centre in 2022. Since then, he has played a central role in delivering high-profile recruitment projects, including the successful rollout of over 150 supermarket-based YO! Sushi kiosk licences in partnership with Snowfox, and the recruitment of franchisees for emerging international care brands entering the UK.

Known for his strategic mindset, strong project management skills and exceptional relationship-building ability, John thrives on matching the right investors with the right franchise opportunities.

Outside of work, John is a devoted family man and enjoys golf, pickleball, the gym, and occasionally lending a hand in his wife’s Driving Miss Daisy franchise.

Alan Wilkinson

Head of Digital

“I help your business run more cost-effectively through smart tech, software, and AI solutions”

Alan began his career in banking before moving into recruitment and then franchising in the mid-1990s. Over the next decade, he worked across a wide range of franchised businesses, holding senior roles including Franchise Recruitment Manager, General Manager and Managing Director, and gaining hands-on experience as a franchisee in both depot-based courier and home-based sales models.

In 2006, Alan joined The Franchising Centre as a Franchise Consultant and has since supported businesses across the UK, particularly in the North of England and Scotland, helping established companies accelerate growth through franchising. He has worked across numerous sectors, including health and fitness, children’s activities, renewable energy, retail, logistics, security, professional services and local government.

Alan heads up TFC Digital, The Franchising Centre’s technology and software division. In this role, he helps franchisors reduce costs, improve efficiency, streamline communication, enhance CRM and marketing performance, and simplify the management of growing franchise networks. TFC Digital works with carefully selected software partners, with all solutions rigorously tested and tailored specifically to the needs of franchisors.

Alan was the second person in the UK to gain the Diploma in Franchise Management and the first to also hold the Qualified Franchise Professional (QFP) accreditation from the British Franchise Association.

Outside of work, Alan is a keen cyclist, school governor and former community campaign leader, recognised as a Community Champion by Prime Minister Gordon Brown. He values a strong work–life balance and brings the same practical, grounded approach to his work at The Franchising Centre.

Katie Snelling

Head of Creative

“I design and build the marketing collateral for every aspect of a franchisor’s franchisee recruitment process.”

Katie is a graphic and web designer with a strong passion for branding and digital storytelling. Since joining The Franchising Centre, she has played a key role in shaping how the business presents itself visually and online. In 2018, Katie led the refresh of the TFC brand, introducing a more modern, confident identity, and has since redesigned the latest version of the TFC website, bringing an even more contemporary, user-focused approach to the brand.

Her role spans brand, digital and content, working as part of the team responsible for TFC’s social media and wider online presence. Katie also supports TFC’s franchise clients by designing and building franchise recruitment websites, creating email marketing campaigns, developing brand guideline packs, and producing a wide range of marketing collateral, from franchise prospectuses and Franchise Information Memorandum documents to both print and digital assets.

Based by the sea in North Norfolk, Katie lives with her husband and two children and makes the most of coastal life — from beach walks and paddleboarding to sailing off to secret sandy islands. Away from the coast, she loves skiing, camping, and spending as much time outdoors as possible.

Steve Felmingham

Director

“I help franchisors solve operational challenges and strengthen their networks”

Steve has been involved in franchising for over 25 years, and has been a Franchisee, a Franchisor, an International Master Franchisee and an International Franchise Consultant, developing, launching and managing dozens of UK and international Master Franchises in Europe, USA, Canada, South America and Australia. During that time Steve was also a main board director of a highly successful international publishing and distribution franchise with over 28,000 outlets worldwide.

Prior to discovering franchising Steve developed and built three of his own independent businesses, and is the first to agree that “franchising is a much easier way to start – or develop – a successful business model.”

One of the first franchise advisors in the UK to be awarded the QFP (Qualified Franchise Professional) status in August 2011, Steve is regularly invited to speak at seminars around the UK and overseas; writes articles and commentary for the franchising press and is a regular speaker at the British Franchise Association’s Franchise Exhibitions.

Steve Eastaugh

Director & Head of Franchise Operations & Support Services

"I help franchisors build and grow high-performing franchise networks"

Steve has over 25 years of operational experience holding positions as Managing Director and Chief Operating Officer leading departments across organisations including marketing, sales, customer services, research & development and HR.

10 years of franchising experience with Premier Education Group PLC, where Steve led a market leading provider of education and recreational services, growing a UK franchise network of over 130 territories and operational master partnership franchises in India and USA.

Steve has worked in and with corporate, public and charity sectors, holding executive directorships, non executive directorships and chairing a number of UK company boards. Currently owner/director in performance mindset company Mindspan and a consultant & partner of The Franchising Centre for 5 years.

Farrah Rose

Director & Head of International

"I help develop and grow your business globally through franchising"

Farrah Rose is a world-renowned franchise consultant with more than 40 years’ experience at the forefront of international and ethical franchising. A long-standing BFA affiliate member and IFA supplier, she has played a pivotal role in shaping franchising best practice across developed and emerging markets worldwide.

Beginning her career at Burger King in the early 1980s, and later working with the Arcadia Group, Farrah helped define international growth strategies at a time when franchising was still in its infancy. In the 1990s, she became a key partner at The Franchising Centre, where she spearheaded international development methodologies that remain industry standards today.

Over the past three decades, Farrah has advised more than 300 PLCs and SMEs across sectors including food & beverage, retail, fitness, education, hospitality, and B2B services. Her client portfolio includes brands such as WaterBabies, YO! Sushi, Harry Ramsden’s, F1 Arcade, Bread Ahead, F45, PureGym, KFC and Boots Retail International.

Farrah has also held senior advisory roles with the Commonwealth Secretariat, the Maltese Government, the UK Department for International Trade, and the European Bank for Reconstruction and Development, delivering franchise awareness and strategy programmes across Europe, the GCC, BRIC nations and beyond.

Her contributions have been recognised globally, including induction into the Global Franchise Hall of Fame (2023) and Global Franchise Magazine’s Highest Contribution to International Franchising Award. Today, she also serves in non-executive advisory roles, contributes regularly to franchising media, and is co-authoring a book on international franchising.

Dugan Aylen

CEO & Director

"I work with businesses to turn franchising into a successful growth strategy"

Dug has specialised in everything to do with franchisee recruitment for the last 2 decades and has a passion for helping franchise companies find the right profile of franchise owner, as well as ensuring that potential franchisees go through the right process to ensure they also come to the right decision.

Dug has worked with many franchise companies, improving and implementing franchisee recruitment systems to ensure success in this key area of their business.

Schedule Call