Pam Gordon has a background in finance and business development. After university she worked for four years for HSBC Asset Finance in business development and account management. A banking career gave her a great grounding in sales, customer service, staff, and project management.
She began her franchising career over 20 years ago, working with Carewatch Care Services as Franchise Development Manager and grew the franchise network from 60 franchisees to 120 in just four years. In 2003, Pam worked as Co-Director in setting up The Essential Business Guide (Brighton & Hove) which was a book and directory giving start-up advice and support to small businesses in the area.
Pam went on to work in franchise recruitment and franchise support for Expense Reduction Analysts the cost-reduction consultancy franchise group. While there she also ran the The Franchise Alliance, overseeing and being the lead-speaker for UK-wide educational seminars promoting ethical franchising. She has also been a key speaker at the British Franchise Association events and exhibitions for prospective franchisees and franchisors.
In 2006 she joined The Franchising Centre (formerly Howarth Franchising), as a Franchise Development Consultant and worked in a consultancy role for a number of years, then she was tempted into joining a client company, Prestige Nursing and moved back into social care franchising.
Pam worked with Prestige Nursing as National Franchise Manager, supporting existing franchisees, whilst expanding the franchise network recruiting new franchisees and doubling their network in just 12 months.
In 2014, Pam returned The Franchising Centre utilising her skills and passion for franchising to provide advice to existing businesses on franchising as a growth model, but also to work with franchisors on franchisee recruitment strategy with hands on support through lead management.
In 2015, Pam gained her Qualified Franchise Professional status from the British Franchise Association.
Pam is able to apply all of this experience allied to The Franchising Centre’s unique support systems to handle the development and launch of a completely new franchise model. She is also able to utilise that knowledge and hands-on experience in franchisee recruitment and management to understand the challenges faced by mature franchise networks to support them and fill gaps in their operations in areas such as recruitment, business development, network issues and motivation.